Web activity on a contact

Coming soon. Web tracking isn't generally available yet — today it runs only on pages and forms published from the app. See Overview for what's live now.

Once someone is a known contact, the pages they visit show up on their record — so "who has been reading the pricing page this week" stops being a question you can only answer in aggregate.

What appears on the timeline

One entry per visit, not per page:

Web · Visited 6 pages — 7m 16s from google · spring-launch, landed on /spring-product-launch

Open it to see which pages, in the order they were read, and how long on each.

Individual page views are deliberately not shown. Someone browsing your site properly might read a dozen pages in ten minutes, and a dozen separate rows would push the emails and messages either side of them off the screen. The visit is the thing that happened; the pages are the detail inside it.

A visit closes after 30 minutes of no activity, so it appears on the timeline about half an hour after the person finishes reading. If they come back later that day, that is a second visit.

Automations can use the individual pages

Timelines and automations want different grains, so they get different ones. A journey can trigger the moment someone opens a specific page — you do not have to wait for their visit to finish. So "email me when a contact opens the pricing page" fires in seconds, while their contact record still shows one tidy visit afterwards.

Activity from before they were known

This is the part people are usually surprised by.

Most people read a few pages before they ever fill in a form. At that point we do not know who they are, so there is no record to attach anything to — but the activity is not thrown away. The moment they identify themselves, their earlier visits appear on their timeline too.

So a new lead does not arrive blank. You can see they read three pages last Tuesday, came back on Thursday, and only then filled in the form — and which campaign brought them the first time.

Only their earlier visits are filled in this way, never every individual page. Someone with fifty pageviews behind them would otherwise flood their own timeline the second they became a contact.

What has to be true for any of this to work

1. The tracking script is installed — see Installing the script.
2. The person has identified themselves at least once, usually by submitting a form. Anonymous visitors still count in your traffic figures and your campaign breakdown; they just have no contact record to appear on.

Nothing else to switch on.

Privacy

The same rules as the rest of web tracking: see Cookies and privacy and Consent. If a visitor has not consented, nothing is recorded and nothing reaches their contact record — including retroactively.

See also: Overview · Campaign breakdown