Overview
An artifact is a piece of content the assistant creates for you inside a session — an email, an image, a web page, a social post, and more. Whenever you ask the assistant to draft or design something, the result comes back as an artifact: a self-contained piece of work you can look at, adjust, and reuse.
Every finished artifact lives in your Library, so you always have a place to go back to and find, reuse, or reopen anything the assistant has made for you. You don't have to keep track of where a draft came from — once it exists, it's in the Library, whether it came from a Pulse report, a campaign's chat, or a segment's chat.
Library is one of the sections in the top navigation. It opens on a searchable grid of everything you've made, newest first, with a row of curated templates above it and quick filters for Templates, Images, Web, Blog Posts and Decks (choose All to include the types that don't have their own filter, such as emails, texts, social posts and other files). There's also an Upload images button for bringing your own image into the Library so the assistant can reuse it. Each campaign additionally has its own Library tab showing just that campaign's assets.
What you can do here
- Ask for a piece of content in plain language and get a draft back, ready to review.
- Reopen anything you've created before from the Library, instead of asking the assistant to redo work it's already done.
- Rename most artifacts right in the Library — click a tile's name, type a new one, and press Enter. The new name follows the artifact everywhere it appears (the Library, the session it came from, and @-mentions). Works for images, email templates, web pages, blog posts, documents/decks, and social posts.
- Edit a draft yourself, or ask the assistant to revise it, before you decide what happens next.
- Approve and use an artifact — attach it to a campaign, publish it, or send it — only when you're ready.
How artifacts move from draft to done
No matter what kind of artifact you're creating, the flow is the same:
- You ask. Describe what you want in a session — see Using AI sessions for tips on writing a good prompt.
- The assistant may ask a quick question. If something important is unclear — like which audience an email is for, or what tone to use — the assistant will ask before producing a draft, rather than guessing.
- You get a draft. The assistant produces the artifact and it appears in your session and in your Library. Nothing has gone out or gone live at this point — it's just a draft, visible only to you and your team.
- You review and refine. Read it over, make edits yourself, or ask the assistant for changes. You can go back and forth as many times as you like.
- You decide what happens next. Depending on the type of artifact, that might mean attaching it to a campaign, scheduling a send, publishing a page or post, or simply saving it in the Library for later. The assistant never sends, publishes, or activates anything on its own — that step is always yours.
This drafts-first, you're-always-in-control approach is the same one used throughout the app's AI sessions — see Using AI sessions for more on how sessions work in general.
Cloning an artifact
Every artifact in your Library has a Clone button. Cloning makes an exact, unchanged copy of the artifact — same content, layout, and settings — as a fresh draft you can then adjust independently of the original.
When you clone, you choose two things:
- A name for the copy. It starts as the original's name, so you can keep it or rename it.
- The campaign the copy belongs to. The clone opens in a new session under that campaign.
The assistant copies the artifact as-is — it doesn't rewrite, redesign, or regenerate anything. If you instead want a reworked version — different copy, a new audience, refreshed links — ask for that in a session rather than cloning (for example, "take this email and adapt it for the spring campaign").
Opening an artifact
Every artifact opens in a preview panel with a toolbar across the top. The exact buttons depend on the type of artifact — a web page shows Publish, an image shows Download and Copy — but every panel has a Close button, and every type you can edit directly shows a pencil icon.
Inside a session, the panel alongside the chat lists the artifacts this task produced, together with any produced by other tasks in the same campaign. Opening one of the current task's artifacts previews it right there. Opening an artifact that belongs to a different task takes you to that task first — so the conversation you're reading always matches the artifact you're looking at — and opens its preview there.
Click the pencil to edit right there in the preview panel. While you're editing, the pencil becomes a "close edit" icon, and a Saving…/Saved indicator in the header confirms your changes are being kept. There's no separate Save button — edits save automatically as you make them, and clicking the close-edit icon saves anything pending and takes you out of editing mode. Web pages built with their own embedded script (one that re-renders the page's content) don't show a pencil icon at all, since a visual edit there would just get overwritten the next time the script runs — ask the assistant in chat to make changes to those instead.
See each artifact type's guide below for exactly which actions its toolbar offers.
Artifact types
- Blog post — a long-form article for your website or content hub.
- Email — a single message ready to send to a segment or list of contacts.
- Email template — reusable email structure and design you can build individual emails from.
- SMS — a short text message for reminders, alerts, or quick outreach.
- Image — a generated image for use in emails, pages, or posts.
- Web artifact — a standalone web page, such as a landing page.
- Social post — content formatted for a social media channel.
- File artifact — longer documents like case studies or white papers.
- Presentation — a slide deck built from a brief and research, downloadable as PowerPoint.
FAQ
Q: Where do I find something the assistant made for me earlier? A: Check the Library. Every artifact the assistant produces is saved there, so you can find it later without having to ask the assistant to recreate it.
Q: Does the assistant ever send or publish something without asking me? A: No. Every artifact starts as a draft. The assistant will only send, publish, or activate something after you explicitly approve that step.
Q: Can I edit an artifact myself instead of asking the assistant to? A: Yes. Once a draft exists, open it and click the pencil icon in the preview panel to edit it directly — changes save automatically — or ask the assistant to revise it for you, whichever is faster for the change you want to make.
Q: What if I want to start over on a draft? A: Just ask the assistant to try again, or describe what you'd like changed. You can also discard a draft and start a fresh session if you'd rather begin from scratch.
Q: Can I reuse an artifact across multiple campaigns? A: Yes. Artifacts like email templates and images are designed to be reused wherever they fit, and you can find them in the Library whenever you need them again.
Q: Do I need to know which type of artifact to ask for? A: No. Just describe what you want — "write me an email," "make a landing page," "design a template for our newsletter" — and the assistant will produce the right kind of artifact. The list above is here so you know what's possible and where to read more about each one.
Q: Can I rename an artifact in the Library? A: Yes — click the artifact's name on its Library tile, type a new name, and press Enter (Escape cancels). The new name applies everywhere the artifact appears. This works for images, email templates, web pages, blog posts, documents and decks, and social posts; a few auto-labeled items (like texts) aren't renamed this way.
Q: Who else can see a draft artifact? A: Drafts are visible to you and your team within the app, the same as any other work in progress. Nothing is visible to your contacts or the public until you take the step to send or publish it.