Overview

Coming soon for your own website. Web tracking isn't generally available yet. Today it runs only on the pages and forms you publish from this app — web artifacts — where it's switched on automatically and you'll find its figures on the artifact's Analytics tab. Putting the script on your own site is not open for wide use yet; everything below describes how it behaves once it is. If you'd like it enabled for your account, get in touch.

Web tracking tells you which pages people visit on your website, where they came from, and — when someone gives you their email address — connects that browsing history to their contact record.

That last part is the point. Plenty of tools count page views. This one links the visits to a person you already know, so when a contact fills in a form or clicks through from one of your emails, their earlier browsing stops being anonymous traffic and becomes part of their story.

What you get

Page and visit statistics. Views, visitors, visits, bounce rate and time on page, broken down by page, referrer, and campaign. These appear on the Analytics tab of a web artifact and in your reports.

Identified visits on the contact. Once someone is identified, their visits show up on their contact record alongside their emails and messages — so you can see that they read your pricing page twice before replying.

Earlier visits, filled in retroactively. When an anonymous visitor identifies themselves, the visits they made before that moment are attached too. Someone who browsed for a week and then filled in a form arrives with their history intact, not starting from zero.

How someone becomes identified

Two ways, both of them things the visitor actually did:

• They submit a form containing an email address or phone number on a page where the tracking script is installed.
• They click a link in one of your emails. The link quietly carries a token that tells us who the recipient was. The token is removed from the address bar as soon as the page loads, so it never ends up in their browser history or gets shared if they copy the URL.

We never guess. There is no fingerprinting, no buying data, and no attempt to work out who someone is from their device or behaviour. If a person hasn't told you who they are, they stay anonymous.

What happens if someone uses a different email

If a visitor later identifies with a different email address — a shared computer, a family member, a colleague borrowing a laptop — they're treated as a new person from that point on. Their earlier activity stays with the first person, and the new activity goes to the new one. It's a deliberate choice: merging two people because they used the same browser would put one person's browsing on another person's record.

Getting set up

Installing the script is a small job for whoever looks after your website. See Installing the script — that page is written for them, and you can send it along as-is.

If your website is a web artifact built here, there's nothing to install. Tracking is included when you publish.

Before you turn it on

Two pages worth reading, especially if someone in your business will ask about privacy:

• Cookies and privacy — exactly what gets stored, for how long, and what to tell your legal team.
• Consent — how tracking respects consent choices, and how it fits with a cookie banner you may already have.
• Campaign breakdown — which of your tagged links actually brought people in, and how much of your traffic is untagged.
• Web activity on a contact — how a known contact's visits appear on their record, including the browsing they did before you knew who they were.
• Page-view limits — what counts toward your allowance, what happens when it runs out, and how tracking resumes.