MCP Tools

Give your agents more tools.

MCP Tools extend what Thoughtfuly can do, research, publishing, data, over the open Model Context Protocol. Browse the catalog, or bring your own.

Catalog

Connect a tool in two clicks.

Browse the catalog and connect the tools your team already uses. Each connection is Personal (your credentials, your use) or Organization (shared with the team), and you choose exactly where it may be used, agent chat, scheduled routines, or inside customer journeys.

  • Personal or organization-wide connections
  • Scope where each tool can be used
  • Test any connection: reachability plus available actions
Custom tools

If it speaks MCP, it plugs in.

Don't see your tool? Add a custom connector with a name, its server address, and how it authenticates, API key, OAuth, or none. The open protocol means your internal tools work like first-party ones.

  • API key, OAuth, or no-auth servers
  • Admin-managed; credentials removed the moment you disconnect
  • The same governance as catalog tools
Governance
Personalor organization-wide
Scopedchat, routines, journeys
Testreachability + actions
Adminmanaged access
Spotlight · Sanity

Publish straight into your Sanity project.

Connect your Sanity project and Thoughtfuly publishes blog posts, case studies, and white papers as real structured documents your site can query and render. Landing pages and forms stay hosted by Thoughtfuly, Sanity holds a live reference, and embedded forms keep working exactly as before.

  • Structured documents for posts; reference documents for hosted pages
  • Additive schema registration, never touches your existing types
  • Re-publishing updates the same document, never duplicates
Sanity spotlight
Postsbecome Sanity documents
Pagesstay hosted here
Additiveschema registration
No dupeson re-publish
FAQ

Questions, answered.

What is MCP?

The Model Context Protocol is an open standard for connecting tools to AI agents. It lets Thoughtfuly use external and internal tools safely, with the same governance as first-party features.

Can I connect our internal systems?

Yes. Add a custom connector with its server address and auth method (API key, OAuth, or none). Once connected, agents can use it exactly where you allow.

Where can agents use a connected tool?

You choose per connection: agent chat, scheduled routines, and/or inside customer journeys, and you can test and revoke any tool at any time.

Public Preview

Bring Thoughtfuly
to your team.

We're onboarding B2B marketing teams during Public Preview. Tell us a little about your team and we'll be in touch.

Prefer to talk first? Book a demo or get pricing from the top of any page.

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